CBD is more popular online than Beyoncé and Kim Kardashian
Online interest for cannabidiol has exploded over the last couple years, outpacing searches for Beyoncé, Kim Kardashian and more.
At this point, labeling CBD as 2019’s biggest wellness trend simply doesn’t go far enough. Stars like Kristen Bell and Oliva Wilde touting its health benefits have certainly helped CBD cross into the mainstream. But CBD’s therapeutic potential really demonstrates why Americans have flocked to the cannabinoid.
This might explain how CBD has become more popular than Beyoncé and kale. Cannabis MD’s Knowledge Navigator, which tracks consumer trends, reports that online interest in cannabidiol has exploded over the last couple years. Pulling from internet searches and social media profiles, the Knowledge Navigator shows that CBD hasn’t even peaked online yet.
The Knowledge Navigator’s data, The Observer notes, falls in line with current Google Trends analytics as well. CBD not only surpassed Beyoncé for online chatter, but also bested Kim Kardashian and veganism.
Intrigue around CBD really took off in 2018, the year U.S. Congress decriminalized hemp via the Farm Bill. That persistence of interest, in part, is fueled by the confusion around what CBD can and can’t do, as well as an unregulated market.