Vivera Pharmaceuticals, Inc., a pharmaceutical company focused on non-addictive pain management, today announces the appointment of Mr. Greg Cervantes to Director of Government Affairs. Mr. Cervantes specializes in government relations and public policy in many arenas including federal, state, tribal and county governments. He is recognized as a top representative on Capitol Hill and within the State of California.
Mr. Cervantes comes to Vivera with over 30 years serving in government affairs and business development. He is the former mayor of the city of Coachella, and served as a Deputy Director for the United States Congress under the leadership of United States Representative and former United States Ambassador, Esteban E. Torres. He later served as Executive Director of Government Affairs for the Cabazon Band of Missions Indians and District Director for the 56th Assembly District and Majority Leader for the California State Assembly, V. Manuel Perez who currently serves as Riverside County’s Board of Supervisors 4thDistrict. Mr. Cervantes served as a Special Advisor to former President, Tony Sanchez, Jr. of Seminole Tribe of Florida, Inc. and is a partner at the Native Generations Group, LLC.
“I’ve followed Greg’s career for a long time and his success in helping with tribal legislation and policy is impressive,” said Rick Darnell, Advisor and Ambassador for Vivera. “He’s an influencer who wants to do the right thing and that makes him a great fit for Vivera.”
“I’ve worked with tribes nationally for a number of years,” said Mr. Cervantes. “Of communities affected by the opiate and alcohol crisis, Native Americans and Alaskan natives have been hit the hardest. I hope to utilize my experience to help Vivera have a positive impact with the tribal communities that so desperately need help fighting the opioid crisis.”
“Tribes are losing their youth at an alarming rate to the opioid crisis,” added Mr. Cervantes. “The CDC reports that tribal members have one of the highest drug overdose death rates. I’m very eager to work on strategies that address the crisis in tribal communities such as finding culturally appropriate and effective alternatives for pain management.”
Mr. Cervantes earned a bachelor’s degree in political science from the University of California Riverside and a certificated degree in public policy from Georgetown University. He has won numerous awards including congressional, assembly and tribal awards, and is a delegate to the National Indian Gaming Association and the National Congress of American Indians. Mr. Cervantes also founded the Coachella Valley High School Alumni Association which awards scholarships to deserving students and he is the co-founder of the Native American Congressional Congress, in the U.S. House of Representatives.
Vivera Pharmaceuticals is honored to have Mr. Cervantes as an advisor to the company and its Director of Government Affairs.